Came across this video of Steve Jobs doing a presentation circa 1980 [via Computer History Museum]. There’s a segment in this video that describes the passion behind Kogo Consulting. The analogy starts around 5:22 and goes about 3 minutes. If you’ve got the time, I’d recommend watching. Or skip past the video and I’ll give you a quick rundown.
The Rundown
Scientific American did a study in the early 1970s on the efficiency of locomotion in the animal kingdom. They tested to see which animal uses the least amount of energy to go a specific distance. In the end the Condor came out on top, with man doing poorly about a third of the way down the list.
Then they tested man on a bicycle, and man on a bicycle won, he came out way ahead of the condor, using far less energy to go the specific distance.
The analogy is summed up in this: “Man as a tool maker, has the ability to make a tool to amplify an inherent ability he has.”
I couldn’t have stated the mission statement of Kogo Consulting any better than that; To create tools that amplify the inherent abilities that you and/or your company already possess.





