Thought Man is a Tool Maker

Jan 3, 2012#mission  #Steve Jobs  #tools

Came across this video of Steve Jobs doing a presentation circa 1980 [via Computer History Museum]. There’s a segment in this video that describes the passion behind Kogo Consulting. The analogy starts around 5:22 and goes about 3 minutes. If you’ve got the time, I’d recommend watching. Or skip past the video and I’ll give you a quick rundown.

The Rundown

Scientific American did a study in the early 1970s on the efficiency of locomotion in the animal kingdom. They tested to see which animal uses the least amount of energy to go a specific distance. In the end the Condor came out on top, with man doing poorly about a third of the way down the list.

Then they tested man on a bicycle, and man on a bicycle won, he came out way ahead of the condor, using far less energy to go the specific distance.

The analogy is summed up in this: “Man as a tool maker, has the ability to make a tool to amplify an inherent ability he has.”

I couldn’t have stated the mission statement of Kogo Consulting any better than that; To create tools that amplify the inherent abilities that you and/or your company already possess.

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Thought Facebook Borrows a Page from [Dead]Space

During the keynote presentation at Facebook’s f8 developers conference, this past week, we were introduced to a whole “new kind of profile” called Timeline.

Now, I’m not one to complain about interface changes made by Facebook. I’m embarrassed by the constant barrage of people urging me to sign a petition to “Get the old facebook back”. Progress is progress people, change is inevitable.

The truth about Timeline is that I actually really enjoy it; it looks nice and it works. But as I was absorbing the details, something seemed familiar. Something seemed weird. Then it hit me. Facebook is now MySpace. I’m not saying that they’re twins… but maybe brothers from the same mother. It seems as if Facebook is borrowing it’s UI from the company it buried.

Have a look for yourself.

Facebook  is Myspace
Click to see a larger version.

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Technique MotionCaptcha Saves the Day

If you’ve ever filled out a form on a website, you’ve probably seen one of these somewhere.

Captcha

These are called Captchas. Their sole purpose to make sure that the person filling out the form is human ( and not a robot ) by asking them to do a task that only a human can do; interpret an image as text. They do their job and they do it well. The only problem is that sometimes it’s hard to decipher what the words actually are.

Hard to Read Captcha

The solution? Some people choose to do away with the Captcha entirely (much to the dismay of their inbox), suggesting that hard to read Captcha words can hurt their conversion rate. But a better solution is the MOTION Captcha.

Joss Crowcroft ( who has a sweet blog ) has come up with a solution using the HTML5 canvas tag that not only makes the process 100% easier, it also works on mobile devices like the iPhone.

Instead of entering words into a text box, you simply draw the shape you see in the box.

Motion Captcha

Simply, quick, easy, usable. Everything the web is supposed to be.

Check it out.

 

Captcha Image Courtesy: Engine Room Blog (flickr)

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Inspiration Move, Learn and Eat the World

Aug 19, 2011#talent  #travel  #video

3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage = a trip of a lifetime.

Rick Mereki : Director, producer, additional camera and editing

Tim White : DOP, producer, primary editing, sound

Andrew Lees : Actor, mover, groover

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Technique Quick and Easy WordPress Shortcodes

Aug 17, 2011#php  #shortcode  #wordpress

If you’ve ever coded a theme for the WordPress platform, you’ve probably come across shortcodes. Today I’m gonna show you how to quickly code your own.

What is a ShortCode?

In wordpress, a “short code” is a piece of text designed to add functionality to a post or a page.  For instance, since WordPress 2.5 you’ve been able to include galleries of images in your posts and pages. Once you’ve uploaded and attached your images to a gallery, you can include the gallery in your post or page by including this short code.

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[gallery]

How to Create Your Own

  • You must have the ability to edit your theme files ( through FTP or WordPress’ built in editor
  • You must have a working knowledge of PHP and HTML/Javascript

The creation of a short code is as easy as creating one function in the functions.php file (which will be located in the root directory of your theme). In the example below, I first create the function “showOnHomePage” which has two parameters:

  1. Atts
    • These is a named array of the attributes that have been passed from the shortcode ie,  for this shortcode [showonhomepage page="1"], the array ["page" => 1] would be passed as the first parameter
  2. Content:
    • Shortcodes can either be self closing ( [standalone] ) or they can be enclosing ( [enclose] — Content — [/enclose] )
    • the Content parameter is the html/text inside of the shortcode tags.

Whatever value you return from the function will be the content that gets displayed on the page/post.

The last step to creating the shortcode is to use the add_shortcode built in wordpress function to add your code to the list of available shortcodes.

An Example

Below is an example of how to create a Short Code that lets you only display certain content if it is being displayed on the home page.

Functions.php

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function showOnHomePage($atts, $content = null){
    if(!is_home()){
        $content = '';
    } else {
        $content = do_shortcode( $content ) ;
    }
    return $content;
}

add_shortcode( 'home', 'showOnHomePage' );

WordPress Post Editor

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[home]
    This text will show up on the home page.
[/home]

Reference

Great reference article for Short Codes, here.

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